Investorscope caters to High-end real estate investors. HNI’s, Real Estate Funds, NRI’s, Business Houses, to name a few.
Brand Identity, Style Guide
MOOD BOARD EXERCISE
The first and the most obvious step is to define the brand and brainstorm about its attributes. The photography and visuals are then looked up to represent the Primary Attributes. Picking the best inspiration visuals is a slow and logical progression that keeps me from getting confused in a pool of photographs. The chosen images highlight a certain mood and give a more cohesive view to the logo in mind.
It’s Modern and Minimalistic containing several curves.
The next step is to jot down all the ideas from the attributes and also the visual elements from the Mood Board.
Dissection of the logo for a better understanding.
REITERATE. FILTER. IMPROVISE
Not all the initial designs come out perfect and that is okay.
We used a clean typeface for the rest of the Identity.
I give out the explanation of the Logo for better understanding.